Behavioral Targeting Information, Case Studies and Strategies

Behavioral Targeting was a hot buzzword in online advertising in 2005. This site was created to provide some insight into what behavioral targeting is, who should use it and some examples and data from campaigns that have used it. When used correctly, behavioral targeting can greatly increase the effectiveness of your advertising campaigns by finding your target users in a more efficient manner than basic Run of Network advertising buys. Use the navigation menu to the left or links below to read more about behavioral targeting.



	Behavioral targeting (BT) is often misunderstood or misrepresented. In this section we will try to provide you with the basic knowledge you need to plan a BT campaign. >> What is it?



	There is some perception that only Direct Response marketers can use BT. In this section we will explain how all online marketers can use and reap benefits from BT campaigns. >> Is it for you?



	Knowing what BT is or who can use it is great, but the real question is, "Does it work?" The answer is "Yes," as long as you use it correctly. In this section, we will show you examples of successful BT campaigns. >> See others who have used it



	Now you know what BT is and are ready to get running. In this section we will introduce you to our Sponsor and let you know a bit about them as well as give you the opportunity to contact them to start your BT campaign right away. >> Make it work for you